Cluster 0: According to the Telegraph , the garishly colored skulls titled Hallucinatory Head are styled off of Hirst ’s “ spin ” paintings , and are just one of many featured items inspired by the Englishman ’s famous art pieces . Cluster 1: The skull , daubed with " household gloss " paint , is entitled Hallucinatory Head and comes in a limited edition run of 50 . Butterfly - print wallpaper costs £ 700 a roll . Visitors will be assaulted by the smell of A Thousand Years ( 1990 ) , an installation in which flies emerge from maggots and feed on a rotting cow 's head . They can also catch a whiff of Horror at Home ( 1995 ) , consisting of a giant ashtray filled with cigarette butts . In And Out Of Love ( 1991 ) features a room filled with live butterflies feeding on bowls of fruit . On the preview day for the show , at least one butterfly escaped by settling on a visitor 's coat and accompanying them out . That ’s how much the limited - edition skulls will be selling for in the gift shop of the artist ’s latest exhibition at the Tate Modern in London . How much influence the artist himself had on creating the souvenirs remains to be seen , but the mere connection to his name seems basis enough for the starting prices . The gift shop is the final room in Damien Hirst ’s first major UK exhibition . A Thousand Years features a rotting cow ’s head with feeding maggots , while For the Love of God presents a platinum human skull covered in 8,601 diamonds , said to be worth an estimated £ 50 million ( $ 79 million ) , and perhaps the inspiration behind the limited - edition souvenir skulls . The exhibit opens after a Cluster 2: For those who can not stretch to the £ 36,800 skull , there is a set of 12 china plates for £ 10,500 , a spotted skateboard for £ 480 , a deckchair for £ 310 and a butterfly - print umbrella for £ 195 . Cluster 3: The gift shop is the final room in the Hirst exhibition , the first major retrospective of the artist 's work in Britain . Cluster 4: ( MORE : 10 Questions for Damien Hirst ) His most famous works will be on display , including The Physical Impossibility of Death in the Mind of Someone Living , which showcases a shark suspended in formaldehyde . Cluster 5: The eye - watering prices were unveiled days after critic Julian Spalding dismissed Hirst 's work as " con art " and urged owners of his spot paintings to sell quickly before " the penny drops " and they plummet in value . Other items include a £ 10,500 ( $ 16,650 ) set of plates and a £ 700 ( $ 1,110 ) roll of butterfly wallpaper . Cluster 6: Hirst co - founded Other Criteria , which produces his limited - edition items . Cluster 7: Downstairs in the Turbine Hall , visitors queue to enter a pitch - dark room housing two security guards and For The Love Of God , the human skull covered in Other Criteria Hallucinatory Head , by Damien Hirst What would you pay for a plastic skull covered in house paint ? If the name Damien Hirst is on it , a minimum of £ 36,800 , or about $ 58,000 , appears to be the asking price . Cluster 8: It includes all of Hirst 's greatest hits , from the shark suspended in formeldahyde to the bisected animals and spin paintings .