this caused the pop producer to go on a twitter rant against her — invoking the name of swift rival katy perry , and accusing swift of trying to " tear " him down . it features a black and white photo of taylor dressed casually in a loose - fitting shirt and sporting wet hair , dark lipstick and a chain choker while standing amid a backdrop of fake newspaper headlines and articles , all containing repeats of two words , " taylor swift . " people who sided with harris started spamming swift 's instagram comments with the snake emoji . she also revealed that the first single from the record will be released thursday night . the singer revealed on wednesday she will this year release her sixth studio album , reputation , her first major record in three years . it comes hours after the singer released the third in a series of three years ... that 's right , ladies , gents and swifties all around the world , # ts6 is here ! people who sided with harris started spamming swift 's instagram comments with the snake emoji . swift 's camp claimed credit for the song after the two split ( the song was rumored to also have been the source of the breakup ) . this caused the pop producer to go on a twitter rant against her — invoking the name of swift rival katy perry , and accusing swift of trying to " tear " him down .