stephanie keith reuters 215 people participate in a black lives matter protest against the new protest ad critiicised for co - opting the resistance movement for commercial use . pepsi ... ( associated press ) file - in this wednesday , sept. 14 , 2016 , file photo , model kendall jenner has makeup applied backstage before the michael kors spring 2017 collection is modeled during fashion week , in new york . pepsi is not saying whether it will continue to run an ad , featuring jenner , that is being widely criticized ... ( associated press ) file - in this wednesday , sept. 14 , 2016 , file photo , model kendall jenner has makeup applied backstage before the michael kors spring 2017 collection is modeled during fashion week , in new york . pepsi and kendall jenner criticised over new advert that ' co - opts police brutality ' “ so far , we do n’t know what has caused all of america ’s hot extras to take to the streets . kicking things off was stephen colbert : “ we have a deeply divided nation , ” the late show host said . pepsi is not saying whether it will continue to run an ad , featuring jenner , that is being widely criticized ... ( associated press ) file - in this wednesday , sept. 14 , 2016 , file photo , model kendall jenner has makeup applied backstage before the michael kors spring 2017 collection is modeled during fashion week , in new york . clearly we missed the mark , yesterday , the internet was devastatingly angered by pepsi ’s latest kendall jenner - starring advert that trivialised the black live matter movement to promote their cola . file - in this wednesday , sept. 14 , 2016 , file photo , model kendall jenner has makeup applied backstage before the michael kors spring 2017 collection is modeled during fashion week , in new york .