now people use twitter for news , jokes , conversations , and ferocious arguments — and 140 characters is too cramped for all of these things . you can also see exclusive photos from instagram . when you expand a tweet linking to a news article by the new york times , the san francisco chronicle or der spiegel online , you can see a preview with the headline , the introduction and sometimes the twitter accounts of the publisher and writer . almost a year ago , i proposed that twitter double its character tweets rather than 280 . and not long ago , starting today , you can discover more interactive experiences inside any tweet on twitter.com and mobile.twitter.com . people add more heft to their tweets would fit within texts , and if twitter dropped it , texters would n’t be able to see the bigger tweets . now , a diverse and growing group of new partners like the the wall street journal , breaking news , and time also deliver rich content inside tweets containing a link to those websites . when you expand tweets containing links to partner websites , you can now see content previews , view images , play videos and more . you can continue to read the article , follow these accounts , and reply , favorite or retweet the tweet .