in one of the print ads , a flirty young woman holding a package of birth - control pills and leaning against a young man says : “ omg , he ’s hot !
“ the pill does n’t protect you
colorado 's health insurance exchange has launched a new ad campaign that attempts to entice young women .
the latest offering from the colorado advertising campaign doing keg stands for obamacare are proving in a new spot that they ’re not just party animals , but babe magnets too .
let ’s hope he ’s as easy to get as this birth control .
“ my health insurance exchange — a pillar to president barack obama 's affordable care act — some have said it belittles women .
my health insurance covers the pill , which means all i have to worry about is getting him between the covers .
ads , produced by the liberal progressnow colorado and the colorado consumer health initiative , a young woman holds a packet of birth - control pills and stands next to a young man , his hand wrapped around her waist .