the laguna beach police department did not provide details but said . laguna beach – jonas bevacqua , co - founder and creative director of the irvine - based clothing company 's office confirmed . bevacqua had dropped out of college and moved back home with his parents when he met wright while working as a dj at southern california clubs . lrg 's website tuesday night described bevacqua as a " visionary " who served as a " friend , partner , father , mentor . " he will always be loved and missed by his friends , family and those jonas bevacqua , who co - founded the popular street clothing brand lrg in 1999 and presided over its rapid rise as a major fashion force among young people , was found dead tuesday . lrg , the company 's clothes have been worn by celebrities from kobe bryant and reggie bush to kanye west and john legend to quentin tarantino and tom arnold .