dove ’s latest campaign that resonate . the treads of the escalator are painted yellow , and the dhl brand mark is imprinted on the landing . so marketers also try to get creative with form . they ’re one of a kind – just like you . the unilever brand that ’s but even those ads are too ordinary to notice over time . next to it , the word “ otherservices ” is applied to the floor in blue and orange — which just happen to be the colors of we know we ’re not alone in this – women around the world are using their influence to advance the real beauty debate , in their everyday lives and across social media . but now there ’s a new choice : dove says women can also be soap bottles .