facebook 's plan is to become a platform for media content .
evidence of facebook 's music platform first surfaced in the code of facebook 's video chat service .
one of our sources specifically mentioned three music services as launch partners including spotify , mog .
one of our sources noted , however , that facebook has lined up other launch partners for its music platform to other developers .
apple is also readying a streaming service called itunes
we ' ve also heard whispers that facebook intends for this platform to go beyond music — for example , it 's possible that netflix could stream movies through facebook .
however , we do n't know if facebook will go beyond the music platform announcement at f8 .
according to two sources familiar with the matter , facebook will not directly host or stream any music or media .
this is in contrast to apple , google and amazon 's strategy of hosting music content on their servers .