the flour flap is ( reuters ) - general mills inc ( gis.n ) on tuesday issued a voluntary recall of about 10 million pounds of flour , saying it was working with health officials to investigate an outbreak of e. coli that had sickened 38 people in 20 u.s. states . the general mills said spokesman doug schultz . general mills , owner of the venerable gold medal brand , has recalled over 10 million pounds of flour after 38 people in 20 states got sick from a potentially deadly strain of e. coli that may have originated in the company ’s products . although government officials have reportedly been investigating the outbreak , no state or federal agencies had released any information about it at the point tuesday when the minneapolis - based company announced the recall . update 9:43 p.m. edt : the food and drug administration posted the general mills recall notice tuesday evening . “ state and federal authorities have been researching 38 occurrences of illnesses across 20 states related to a specific type of e. coli o121 , between dec.21 , 2015 , and may 3 , 2016 , ” according to a news release from general mills . general mills inc. has initiated a nationwide recall of three brands of flour , totaling about 10 million pounds , in response to a 20 - state e. coli outbreak that has sickened 38 people . the golden valley - based packaged food giant tuesday announced the voluntary recall of some lots of gold medal — the nation ’s bestselling retail flour — as well as flour sold under the wondra and signature kitchens brands . the federal centers for disease control and prevention ( cdc ) said tuesday there have been 10 hospitalizations associated with an outbreak linked to flour .