jamie byrne , youtube ’s director of content strategy , says the site is most concerned about engagement — primarily the total “ watch time the renewal process is done .
celebrity alone is n't enough .
youtube will continue producing stuff for the site .
this week , google ’s video site will start offering new contracts to some of the channel programmers creators it signed up in the last year .
in the first round , youtube took a scattershot approach , funding 100 concepts from a wide variety of producers as well as a lot of mainstream celebrities .
 
changing channels : youtube will pull the plug on at least 60 percent of any revenue generated by the videos it paid for .
and just like the tv world , youtube is n’t going to renew all of last season ’s programs .