” philip morris said it was reviewing the decision in detail to consider its next options , but sought to head off suggestions that other countries should follow suit . file photo the economic costs are not justified by the evidence . the science is clear ; the this article is over 3 years old tobacco giant fails in its bid to overturn laws using clause in 1993 hong kong bilateral trade deal after arbitration court rules it does not have jurisdiction australia has won an international legal battle to uphold its world - leading tobacco control measures , with philip morris failing in its long - running attempt to challenge plain packaging laws under a bilateral trade agreement with hong kong . the minister responsible for tobacco policy , fiona nash , said : “ we welcome the unanimous decision by the tribunal agreeing with australia ’s position that it has no jurisdiction to hear philip morris ’s claim . ireland passes plain packaging bill for cigarettes read more philip morris asia limited launched its challenge against the australian government in 2011 , seeking to rely on an argument that the ban on trademarks breached foreign investment provisions of australia ’s 1993 investment promotion and protection agreement with hong kong . “ there is nothing in today ’s outcome that addresses , let alone validates , plain packaging in australia or anywhere else , ” said marc firestone , philip morris international but the arbitral tribunal has declined jurisdiction to hear the case , the company said in a statement issued on friday . “ the number of tobacco - related deaths is projected to increase from about 6 million deaths annually to about 8 million annually by 2030 , with more than 80 percent of these occurring in lmics ( low- and middle - income countries ) , ” the study said . geneva ( reuters ) - smoking costs the global economy more than $ 1 trillion a year , and will kill one third more people by 2030 than it does now , according to a study by the world health organization and the u.s. national cancer institute published on tuesday .