the abuser hands out “ rewards ” such as affection . love bombing is not only a tool used by covert manipulators to exploit their victims , it is also used in cults to ensure loyalty to the cult leader . in fact , there is much overlap between the behavior of cults and the abuse cycle of an abuser and his or her victim . while anyone can be the victim of love bombing , it has an especially powerful effect on children of narcissistic parents , because they have already been subconsciously programmed to seek approval , engage in people - pleasing habits and look for external validation as a way to survive their psychologically turbulent childhoods . however , they soon find the loving , caring , affection , and understanding behaviour from their partner flips , resulting in unreasonable , controlling and manipulative traits . the difference between a solid loving relationship and one that is subject to ' love bombing ' is what happens next ... advertisement - continue reading below more often than not , ' love bombing ' is when these displays of ' affection ' are grandiose and really over the top , leading people to quickly think they might have found their ' soul mate ' or ' the one ' . love bombing their victims , abusers are able to persuade their targets to fulfill their requests and desires .