according to the original application was officially abandoned .
, of course , is the preferred wordmark for one john ellis bush to reserve its exclusive right to use " jeb . "
has apparently lost its appeal .
but as mother jones 's russ choma notes , that trademark has been abandoned , as the parlance has it , its filer having not provided consent from bush to use his name .
better known as jeb uses jeb !
one of bhag ’s few activities was to trademark “ jeb !
this phrase came from one of bush ’s favorite business management books , and when he was governor he used this term to motivate his underlings .
as we discovered this summer , bhag was an acronym for big hairy audacious goal .
( or someone presumably acting on his behalf ) wanted to trademark jeb !