once you hit " enter , " the " film " starts , and your browser begins to open windows — a video of a kid running in a suburb pops up , and then a window with some odd vector animations of birds . the whole time , the arcade fire 's " we used to wait " ? you probably have an opinion about them , and their new album . as if i was n’t already obsessed enough with the new arcade fire album , the suburbs , it just got better . but it does some pretty amazing stuff . chris milk , the director of the project ( it was produced by radical media ) , is a veteran music video guy , so it 's not like it 's a whole new industry springing up — just eyeing the possibility of moving from one set of screens to another — and taking advantage of all the things the web can offer . well , actually , it 's not quite a music video — it 's a website . but it 's a lot more than that .